Why most influencer
campaigns fail.

Learn how to make converting briefings
❌ Confusing briefings
❌ Wrong influencer selection
❌ Irrelevant posting medium
❌ No clear KPI’s & tracking
❌ Poor systems and communication
And burn through
thousands of euros
Strategic Direction
Develop and maintain your brand’s influencer marketing roadmap
Define campaign objectives, budgets, and measurement frameworks.
Advise on influencer segmentation, platform focus, and creative strategy.
Access to full 6CEED Influencer Marketing Blueprint (A-Z strategy directions & templates)
Team Oversight & Leadership
Guide internal influencer managers, coordinators, and freelancers.
Review and refine outreach processes, vetting criteria, and briefing standards.
Implement efficient workflows (Asana, Click-Up, Google Sheets) and reporting dashboards.
Performance Optimization
Audit ongoing campaigns and identify improvement opportunities.
Set up or improve KPI tracking (ROI, engagement, conversions, sentiment).
Conduct monthly analytics deep-dives and performance reviews.
Mentorship & Training
Team coaching sessions for the internal influencer team.
Access to templates, scripts, frameworks, briefings
Guidance on negotiation, UGC sourcing, and influencer retention.
A-Z SOPs for clear direction of processes.
Reporting & Strategy Sessions
Strategy meeting with your brand’s marketing leadership.
Executive summary and campaign insights report.
How I coach you & your team to
influencer & affiliate success



"Nienke added significant value by making it much easier to turn strategy into something practical and manageable"

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“Nienke took influencer marketing out of our hands and scaled it to 6-figure months, new reach and growth for the brand ”

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